The Future of Family Finance
The Greenlight Future of Family Finance 2023 campaign aims to boost our TV performance by incorporating our best practices to create a lasting, memorable concept that humorously contrasts outdated money deposit methods and slow texting with modern-day convenience. Greenlight emerges as the hero, making financial management easier for kids and easing parents' not-so-fond memories of the past.
Role:
Art Direction
On Set Creative Direction
Creative Direction: Helen Dear
Agency Partner: Haymaker
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As art director, I collaborated with marketing executives and the creative director, contributing to pre-production script reviews, director and talent selection, and leading the visual direction for campaign photography. I also guided the creative direction for editorializing app UI, enhancing its visual appeal and alignment with the campaign's vision to create a more engaging and informative user experience.
