Stella World Water Day 2017

To commemorate World Water Day in 2017, Stella Artois seized control of the Oculus in New York City, unveiling an art installation designed to draw attention to their "Buy A Lady A Drink" Campaign and the enduring alliance between the brand and Water.org, aimed at combatting the worldwide water crisis.

In my role as the lead environmental designer, I played a pivotal role in bringing this vision to life. Collaborating closely with our talented production team, I took on the responsibility of translating the campaign's concept from Mother and Snarkitecture into a tangible and evocative art installation.